10 Creative Ways to Use QR Codes for Small Business Marketing

Updated: Nov 2025 6 min read

QR codes are no longer just for tech companies. They are a powerful, free tool that can drive traffic, collect reviews, and boost sales for local businesses. Here are 10 ways to use them today.

1. Instant Google Reviews

Create a QR code that links directly to your Google Business review page. Place it at your checkout counter with a sign saying "Scan to support us!"

2. Touchless Menus

Save on printing costs. Link a QR code to a PDF of your menu hosted on your website. It’s hygienic and allows you to update prices instantly without reprinting.

3. Direct-to-Connect WiFi

Coffee shops: Use our WiFi QR generator. Customers scan it and connect. No more shouting "It's Espresso with a capital E!" across the room.

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4. Product Instructions

Selling a complex product? Stick a small QR code on the packaging that links to a YouTube video tutorial.

5. "Scan for Discount" Window Stickers

Capture window shoppers even when you are closed. A QR code on your storefront can lead to a "10% off your first online order" coupon.

6. Business Cards 2.0

Put a VCard QR on the back of your physical card. It ensures your contact details actually make it into the client's phone, rather than getting lost in a drawer.

7. Event RSVPs

Hosting a launch party? Link a QR code on the invitation flyer directly to the RSVP form.

8. Social Media Follows

Create a landing page with links to all your socials (Instagram, TikTok, Facebook) and generate a single QR code for it.

9. Scavenger Hunts

Engage customers with a contest. Hide QR codes around your store or website that reveal clues or small prizes.

10. Feedback Forms

Print a code on receipts linking to a feedback survey.

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Conclusion

Marketing doesn't have to be expensive. With a bit of creativity and a free QR generator, you can bridge the gap between offline customers and your online presence.